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The Armstrong Company review 2026 (Madison, WI)

In business since 1986 · Updated

The Armstrong Company is a Madison, WI mover ranked #2 of 4 Madison movers and #11 of 130 in Wisconsin with a 4.36/5 rating.

77% of The Armstrong Company's 57 verified customer reviews are positive. Customers most often praise its consistency and follow-up, while the most common complaint involves damage to items.

In business since 1986, The Armstrong Company holds active FMCSA registration (USDOT #3028730) and operates 8 trucks. Ratings reflect moveBuddha’s independent analysis of customer reviews and FMCSA records.

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How The Armstrong Company measures up

Across 57 reviews, The Armstrong Company in Madison, WI is rated 4.2/5 on Google (43 reviews) and 3/5 on Yelp (2 reviews), and has an A+ rating from the Better Business Bureau.

The Armstrong Company ranks #11 out of 130 movers in Wisconsin with a moveBuddha Score of 4.36 out of 5.

  • moveBuddha Score

    moveBuddha Score

    The moveBuddha Score is a single 0–5 rating that combines everything we know about a mover, so you can compare companies without cross-referencing a dozen review sites.

    It weighs customer service, quote accuracy, review quality, industry experience, website quality, brand strength, and ratings from Google, Yelp, and the Better Business Bureau.

    It is not a paid placement. Partners and non-partners are scored the same way.

  • Google rating

    Based on 43 reviews
  • Yelp rating

    Why does the Yelp score look different?

    The Armstrong Company has a 3 rating on Yelp across 2 reviews, noticeably lower than its 4.2 on Google (43 reviews) and its A+ rating at the BBB.

    Yelp volume is low, so a small number of negative reviews has an outsized effect.

    We weight the much larger Google sample more heavily, but flag the Yelp score transparently so you can judge for yourself.

    If you’re comparing movers, get a free The Armstrong Company quote and see how their price and responsiveness feel in practice.

    Based on 2 reviews
  • Better Business Bureau

    Other names on file at BBB

    The Better Business Bureau also lists The Armstrong Company as Armstrong Transfer & Storage Co., Inc. and Armstrong Relocation & Commercial Services.

    Businesses are often filed at BBB under a legal, parent-company, or former name rather than the one they trade under, so if you look The Armstrong Company up on BBB, search for these names too.

    View the BBB profile

    Based on BBB profile
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Is The Armstrong Company moveBuddha Certified?

The Armstrong Company is not moveBuddha Certified. Certified movers are licensed carriers vetted by moveBuddha and spot-checked every quarter. They meet higher standards for insurance, pricing transparency, and customer care.

With a Certified mover, moveBuddha does the vetting for you and provides added protection. The Armstrong Company hasn't gone through that certification process, so it's important to check licensing, insurance, estimates, and claims policies yourself before booking.

What movebuddha certified movers offer

  • Up to $1,000 in added move coverage*. Extra protection for eligible moves.
  • Vetted for licensing and insurance**. We verify state-required insurance for local movers and liability and cargo coverage for interstate movers.
  • Dedicated moveBuddha support. Help through the move process.
  • Dispute mediation. moveBuddha steps in if issues arise.

Before you book, check:

  • USDOT and MC numbers. Look up the license and complaint history on FMCSA's site.
  • Insurance coverage. Ask for proof of liability and cargo insurance.
  • A written estimate. Binding or not-to-exceed, with every fee listed.
  • The claims process. Ask how damage claims are filed and how long they take.

* Added move coverage is not replacement-value insurance, or insurance, or an indemnity of any kind. About moveBuddha Certified

** Local movers must hold insurance that meets state requirements for local moves. Interstate movers must carry auto liability of at least $750,000, general liability of at least $1M, and motor truck cargo coverage at or above $5,000 per vehicle and $10,000 per occurrence.

What do customers say about The Armstrong Company?

Out of 57 verified reviews, 77% of customers left a positive review about The Armstrong Company in Madison, WI. 22.8% of reviews are negative. The Armstrong Company has a 14% lower positive review percentage than the average Wisconsin moving company (77% vs the Wisconsin state average of 91%).

  • Positive77.2%(44)
  • Negative22.8%(13)

Based on 57 reviews across Google, Yelp, and other review sites.

What customers like about The Armstrong Company

  • Consistency and follow-up

    Reviewers liked that The Armstrong Company stayed in touch before and after the move to ensure everything went smoothly.

  • Good communication

    Reviewers frequently mention clear, consistent updates from The Armstrong Company throughout the moving process.

  • Quick response times

    Customer support at The Armstrong Company was often noted for responding to questions or concerns almost immediately

  • Professional and polite staff

    Customers say the The Armstrong Company's crews and service representatives handled their move professionally and were friendly and helpful throughout the move.

  • Friendly and approachable staff

    Many customers felt at ease working with the courteous and personable team at The Armstrong Company.

What positive reviewers say

  • “Armstrong Relocation Company was great to work with for our recent move. They came out to quote the move in a very timely manner and were very accurate in their estimate.”

    GoogleVerified Reviewer
  • “Extremely friendly, helpful, quick, on time and careful. Felt very secure in my belongings making it to their destination without damage and on time. Highly recommend these movers and packers!!!”

    YelpVerified Reviewer
  • “I’ve used Armstrong several times to help move and store my son’s belongings while he’s in college. They are always responsive, very professional, on time, and have courteous employees.”

    GoogleVerified Reviewer
  • “My move coordinator was in constant communication about delivery, which was much appreciated. The estimator was much more thorough than several other companies I received quotes from.”

    GoogleVerified Reviewer

Most common complaints about The Armstrong Company

  • Damage to items

    Some customers reported that items were damaged during packing or loading.

  • Misleading marketing

    Some felt that The Armstrong Company's website or sales reps promised services that weren't actually provided.

  • Inaccurate estimates

    Estimates from The Armstrong Company were sometimes way off from what customers were ultimately billed.

What negative reviewers say

  • “We have prized possessions we've owned for over 20 years that have been through several cross-country and regional, and cross-town moves. And none of them were seriously damaged until this ill-fated undertaking.”

    GoogleVerified Reviewer
  • “We used Armstrong for a local move in Madison, WI. Ultimately, the estimate proved to be low as we did a significant part of the packing and moving ourselves after receiving the quote.”

    GoogleVerified Reviewer
  • “I was told that I am outside of their moving area. Yet, somehow, mayflower said they could do the job. Even the Map on the Armstrong website includes my zip code.”

    YelpVerified Reviewer

The Armstrong Company

4.36Madison, WISince 1986

Save more than 30% on average by comparing movers before you book.

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What services does The Armstrong Company offer?

The Armstrong Company takes on small moves, senior moves, and commercial moves, alongside packing and unpacking.

Services offered

Is The Armstrong Company licensed and insured?

Federally licensed, operating authority active

US DOT 3028730 Check on SAFER

Verified against the FMCSA, not by moveBuddha

Yes, The Armstrong Company is registered with the Federal Motor Carrier Safety Administration under US DOT number 3028730, as ARMSTRONG RELOCATION COMPANY OHIO LLC, and its operating status is currently active. It also holds a Wisconsin intrastate license, number 88232.

Insurance is a separate question, and one this profile cannot settle: moveBuddha does not receive carriers' insurance filings, so nothing here confirms what cover The Armstrong Company holds. Ask for a certificate of insurance before you book.

State license number
88232Issued by Wisconsin. Covers moves within the state, which the FMCSA does not
Registered legal name
ARMSTRONG RELOCATION COMPANY OHIO LLCThe entity behind the trading name, as filed with the FMCSA
FMCSA safety rating
Not ratedMost carriers are unrated. A rating is only assigned after a compliance review. It is not a failed one.
Trucks registered
8Power units reported to the FMCSA
Miles driven
18,900Reported to the FMCSA for 2025
Roadside inspections
0Recorded by the FMCSA
FMCSA record last updated
October 2026

How much does The Armstrong Company cost?

The Armstrong Company does not publish hourly rates or flat fees publicly. Based on moveBuddha's data on moving companies operating in Wisconsin, you can expect to pay approximately $146/hr. Total local-move costs from similar movers typically run $400–$750 for a studio or 1-bedroom, $850–$1,750 for a 2-3 bedroom, and $1,700–$3,400 for a 4+ bedroom home. Long-distance (500-1,000 mi) 2-3 bedroom moves from similar movers typically run $4,500–$7,500.

What similar movers typically bill for a local move

Full-service Wisconsin moving companies similar to The Armstrong Company typically bill the amounts below using a $146/hr rate for a 2-person crew and scaling up for larger homes that need more movers and hours.

Typical local move totals from similar movers
Home sizeTypical totalTime and crew
Studio / 1 bedroom$400–$7503–5 hours, 2 movers
2-3 bedrooms$850–$1,7505–8 hours, 2–3 movers
4+ bedrooms$1,700–$3,4008–12 hours, 3–4 movers

What similar movers typically bill for a long-distance move

The Armstrong Company is licensed for interstate moves, which are typically priced by weight and distance. Ranges below reflect totals from similar full-service Wisconsin moving companies.

Typical long-distance move totals from similar movers
Home sizeDistanceTypical total
2-3 bedrooms500–1,000 mi$4,500–$7,500
4+ bedrooms500–1,000 mi$7,000–$11,500

What payment options and discounts does The Armstrong Company offer?

Accepts
Credit Cards
Deposit
Not listed, so ask

The Armstrong Company accepts credit cards. Deposit policies vary by mover, so ask whether one is required when you request a quote.

How The Armstrong Company compares with the top 3 Madison movers

With a moveBuddha score of 4.36 out of 5, The Armstrong Company places second when ranked against the three top-scoring movers in Madison, 0.30 points behind Above Average Moving LLC and just ahead of TWO MEN AND A TRUCK. The Armstrong Company's score rests on 57 reviews, fewer than any of the three. Where The Armstrong Company falls behind is brand, with the lowest brand score in the group.

The three highest-scoring local movers near Madison, by moveBuddha score.

#MoverScoreReviews
1Above Average Moving LLCMadison4.66344
2The Armstrong CompanyThis mover · ranks #24.3657
3TWO MEN AND A TRUCKMadison4.34942
4Top Notch Moving and StorageMadison4.30813

How does The Armstrong Company compare to other Wisconsin movers?

  • moveBuddha score#11 of 130(better than average)

    4.36vs 3.63 avg

    The Armstrong Company scores 4.36, above the Wisconsin average of 3.63, and ranks #11 of 130 Wisconsin movers.

  • Positive reviews#97 of 130(worse than average)

    77%vs 91% avg

    The Armstrong Company has 77% positive reviews, below the Wisconsin average of 91%, and ranks #97 of 130 Wisconsin movers.

  • Negative reviews#97 of 130(worse than average)

    23%vs 9% avg

    The Armstrong Company has 23% negative reviews, above the Wisconsin average of 9%, and ranks #97 of 130 Wisconsin movers. A lower percentage is better.

  • Reviews analyzed#69 of 130(worse than average)

    57vs 225 avg

    The Armstrong Company has 57 reviews analyzed, below the Wisconsin average of 225, and ranks #69 of 130 Wisconsin movers.

  • Yelp rating#19 of 130(worse than average)

    3.0vs 3.3 avg

    The Armstrong Company has a Yelp rating of 3.0, below the Wisconsin average of 3.3, and ranks #19 of 130 Wisconsin movers.

  • BBB rating#5 of 130(better than average)

    A+vs A avg

    The Armstrong Company has a BBB rating of A+, above the Wisconsin average of A, and ranks #5 of 130 Wisconsin movers.

  • Years in business#12 of 130(better than average)

    40 yearsvs 34 years avg

    The Armstrong Company has been in business for 40 years, above the Wisconsin average of 34 years, and ranks #12 of 130 Wisconsin movers.

MetricThis moverWisconsin avg
moveBuddha score#11 of 130 in Wisconsin4.363.63
Positive reviews#97 of 130 in Wisconsin77%91%
Negative reviewsLower is better#97 of 130 in Wisconsin23%9%
Reviews analyzed#69 of 130 in Wisconsin57225
Yelp ratingBased on only 2 reviews#19 of 130 in Wisconsin3.03.3
BBB rating#5 of 130 in WisconsinA+A
Years in business#12 of 130 in Wisconsin40 years34 years

Compared with 130 Wisconsin movers with moveBuddha profiles. Rank #1 is the best in Wisconsin.

The Armstrong Company

4.36Madison, WISince 1986

Save more than 30% on average by comparing movers before you book.

Get My Free Quote

No obligation · Fast, easy, and free

Or call (608) 838-5940

Final verdict: The Armstrong Company

The Armstrong Company earns a 4.36/5 moveBuddha Score and ranks #2 among Madison movers, with 77% positive feedback across 57 customer reviews.

Customers consistently praise its consistency and follow-up and good communication. It is best for customers prioritizing strong communication, crew professionalism, and reliable service experience.

With 8 trucks and a track record dating to 1986, it has more history than the average Wisconsin mover, and the most common complaint is damage to items.

All ratings reflect moveBuddha's analysis updated November 2026, based on independent research and verified customer reviews.

Why moveBuddha?

  • 30%+Average savings

    On average, moveBuddha users save more than 30% by comparing movers before booking.

    Calculate your Wisconsin moving cost 
  • $1,000Added move coverage*

    When you choose a moveBuddha Certified mover, you get $1,000 in added move coverage*, plus dedicated support throughout your move.

  • 1-on-1Dispute mediation

    If something goes wrong, moveBuddha provides dispute mediation with Certified movers to help resolve the issue and protect your move.

* Added move coverage is not replacement-value insurance, or insurance, or an indemnity of any kind.

How we score moving companies

Every mover on moveBuddha is scored on the same six factors, weighted by how much each one changes a move.

  • Quotes & payment optionsWeighs most

    The heaviest factor, because price certainty is where moves go wrong. We reward estimates you can hold a mover to, and terms disclosed before you pay.

  • Online reputationMajor factor

    An objective read from third parties rather than from the mover. The Google rating for the company's headquarters sets the band; Trustpilot, BBB, and independent review sites are read alongside it.

  • ServicesMajor factor

    The range a mover can actually cover, scored across seven categories, with extra credit for the uncommon ones most companies hand off to a subcontractor.

  • Customer supportSupporting factor

    How easily you can reach a human, and how clearly the mover sets expectations before, during, and after the move. Verified against company documentation and direct outreach.

  • Review feedbackSupporting factor

    A company's share of positive customer feedback, converted straight to points, with no curve and no editorial adjustment.

  • State availabilityMinor factor

    The lightest factor, and deliberately so: wide coverage helps more readers reach a mover, but it says nothing about how good the move will be.

What the scores are built on

  • 4,500+Moving companies analyzed
  • 1M+Authenticated reviews
  • 25+Independent data sources
  • 1,000+Live price points a month
  • $0Paid for a ranking
  • MonthlyRefreshed and re-verified

Read the full scoring methodology

Written by

Ryan CarriganCo-founder, moveBuddha

Ryan Carrigan is the co-founder of moveBuddha and a leading voice in the moving industry, helping hundreds of thousands of Americans make smarter, safer relocation decisions each year. With more than a decade of experience analyzing moving companies, pricing trends, and industry regulations, Ryan brings hands-on industry knowledge and data-driven insight to every guide and review. His research has been featured in Forbes, Consumer Reports, The New York Times, and NBC News.

The Armstrong Company
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